Building Wins LIVE!

Guests: Rob Anspach of Anspach Media Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: 1. The Disney World Marketing Masterclass While many view theme parks solely through the lens of entertainment and rides, Rob approaches Walt Disney World as an immersive marketing classroom. Selling Experiences, Not Products: Disney excels because it isn't merely selling candy or roller coasters; it's selling ingrained family memories and emotional connections that bring visitors

Guests: Jared Ledford of America Builds Better Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Jared Ledford joins Randy Chaffee and Wes Wyatt for a hard-hitting conversation on how to actually win at trade shows instead of simply showing up and hoping the booth fairy drops leads in your lap. Coming off the York, Pennsylvania Shield Wall event, Jared and Randy unpack what exhibitors are doing right, what they are getting lazy about, and why companies need to treat e

Guests: Chris Miller of The Barndo Loan Pros Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Chris shares his leadership of The Barndo Loan Pros (powered by First Federal Bank of Kansas City), which scaled from its Midwest roots to nationwide lending across 47 states (excluding Hawaii, Alaska, and New York) over four years. The bank's 90-year history of construction lending (since 1948) positions it uniquely to understand barndominium financing, where 90% of lenders

Guests: Christine Harrington Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Guest: Christine Harrington (The Savvy Sales Lady / Sales Coach & Author) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Christine shares her 50+ year sales career spanning corporate insurance and road warrior territory, pivoting to sales coaching/training 12 years ago after a transformative crisis: her boss denied time off to be with her hospice-bound fat

Guests: Lieutenant Colonel Oakland (Oak) McCulloch (Retired U.S. Army) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Oak shares his 23-year active-duty career spanning infantry (5 years) and armored cavalry (18 years), culminating in his service as commander of the Army ROTC program at the University of South Alabama in Mobile before retiring on October 1st. He discusses his leadership philosophy rooted in servant leadership—emphasizing that leadership is a privil

Guests: Lee Salz Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Lee shares his "sales contrarian" philosophy, challenging outdated industry wisdom, and releasing his new book, The First Meeting Differentiator (September 30th), in the acclaimed Differentiator series. He exposes common sales myths: "sales is a numbers game," treating people as numbers (quality beats quantity), "you can prospect too much" (disproven by generic outreach data), and "you're only as good