Episodes

Guest: Hugh Hornsby Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt 📌 Episode Overview & Intro Chat Show Intro & Friendship: Randy and Wes welcome long-time friend and trades industry advocate Hugh Hornsby back to the show after catching up over dinner a few weeks prior. Lighthearted Stand-Up Comedy Story: Randy teases Hugh about a photo of him performing comedy at the West Side Comedy Club in New York City, dressed in a country flannel shirt and cowboy boots. Overcoming Stage 4 ...

Guests: James Buckley of 'Sell Better' Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt 📌 Episode Overview & Intro Chat Show Intro & Updates: Hosts Randy Chaffee and Wes Wyatt kick off the show, catching up in person. Book Announcement: They publicly announce plans to publish a Building Wins book by the summer of 2027. Show Mantra: They recount a story from a hotel bar where Randy asked if a pie came with ice cream, and the waitress answered, "It could." That phrase—"It could"—ha...

People, Process, Performance: The Triad of Sales Excellence Guests: Ian Selbie of 'Sales Look' Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Ian Selbie returns to Building Wins Live with host Randy Chaffee and co-host/producer/director Wes Wyatt for a sales-heavy conversation built around Ian’s three core pillars: People, Process, and Performance. Ian, a speaker, author, coach, sales mentor, and host of Confessions of a Sales Pro, explains how he helps sales orga...

Guests: Rob Anspach of Anspach Media Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: 1. The Disney World Marketing Masterclass While many view theme parks solely through the lens of entertainment and rides, Rob approaches Walt Disney World as an immersive marketing classroom. Selling Experiences, Not Products: Disney excels because it isn't merely selling candy or roller coasters; it's selling ingrained family memories and emotional connections that bring visitors...

Guests: Jared Ledford of America Builds Better Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Jared Ledford joins Randy Chaffee and Wes Wyatt for a hard-hitting conversation on how to actually win at trade shows instead of simply showing up and hoping the booth fairy drops leads in your lap. Coming off the York, Pennsylvania Shield Wall event, Jared and Randy unpack what exhibitors are doing right, what they are getting lazy about, and why companies need to treat e...

Guests: Chris Miller of The Barndo Loan Pros Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Chris shares his leadership of The Barndo Loan Pros (powered by First Federal Bank of Kansas City), which scaled from its Midwest roots to nationwide lending across 47 states (excluding Hawaii, Alaska, and New York) over four years. The bank's 90-year history of construction lending (since 1948) positions it uniquely to understand barndominium financing, where 90% of lenders...

Guests: Christine Harrington Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Guest: Christine Harrington (The Savvy Sales Lady / Sales Coach & Author) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Christine shares her 50+ year sales career spanning corporate insurance and road warrior territory, pivoting to sales coaching/training 12 years ago after a transformative crisis: her boss denied time off to be with her hospice-bound fat...

Guests: Lieutenant Colonel Oakland (Oak) McCulloch (Retired U.S. Army) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Oak shares his 23-year active-duty career spanning infantry (5 years) and armored cavalry (18 years), culminating in his service as commander of the Army ROTC program at the University of South Alabama in Mobile before retiring on October 1st. He discusses his leadership philosophy rooted in servant leadership—emphasizing that leadership is a privil...

Guests: Lee Salz Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Lee shares his "sales contrarian" philosophy, challenging outdated industry wisdom, and releasing his new book, The First Meeting Differentiator (September 30th), in the acclaimed Differentiator series. He exposes common sales myths: "sales is a numbers game," treating people as numbers (quality beats quantity), "you can prospect too much" (disproven by generic outreach data), and "you're only as good ...

Guests: Steve Thomas (President) and Adam Thomas (VP) - RJ Thomas Manufacturing / Pilot Rock Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Steve and Adam share the three-generation family business story of RJ Thomas Manufacturing, founded in 1959 by depression-era WWII veteran RJ Thomas and his wife Doris in Cherokee, Iowa (northwest corner, 60 miles from Sioux City). Steve, second-generation president raised in the business since high school (starting in 1972), a...

Guests: Alan Sallee Jr of Mid South Aluminum Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Alan shares that Mid South Aluminum, a division of Kripke Enterprises, has specialized in painted aluminum coil for building construction and transportation markets since 1993. Operating from Toledo, Ohio, headquarters with Jackson, Tennessee, coil division, MidSouth maintains over 15 million pounds of inventory across multiple paint line locations nationwide, shipping to ev...

Guests: Ben Gay III, author of the 'The Closers' book series. Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Ben shares wisdom from his 50+ years in sales and training, including giving 5,000 paid engagements and shaking hands with 2.5 million people across 300+ talks annually at his peak (including 33 talks in 33 cities over 11 days). He and Randy explore the philosophy behind The Closers series warning label ("not for beginners")—designed after shocked readers ...

Guests: Gary Reichert of Shield Wall Media Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Gary shares Shield Wall Media's Max the Malamute children's book series success—Max Builds a Metal Roof, selling 5,000 copies in the first printing, Max Builds a Pole Barn launching at NFBA, and Max Builds a Barn Dominium one-third complete. He reveals the educational mission: getting kids interested in construction trades through books grandfathers read to grandkids, with tec...

Guests: Melissa Beyer and Karen Knapstein of Shield Wall Media Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Jared shares his multifaceted role as owner of Dayton Barnes/All Steel Buildings (national dealer network), Five Rivers Pole Barns (partnering with Graber Post for Southwest Ohio construction), host of America Builds Better podcast with Idea Room and Shield Wall, and founder of Find SEO marketing firm—all while serving as city councilman and father of three...

Guests: Melissa Beyer and Karen Knapstein of Shield Wall Media Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Missy and Karen share details about the upcoming Post-Frame Builder Show (June 10-11, York, Pennsylvania), including the York Convention Center/Arena at the fairgrounds, which offers ample RV parking and proximity to Amish country. They reveal Shield Wall Media's unique philosophy: all door revenue goes to charity, families attend free of charge, exhibitors...

Guest: Ben Gay III Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Ben shares wisdom from his 50+ years in sales and training, including giving 5,000 paid engagements and shaking hands with 2.5 million people across 300+ talks annually at his peak (including 33 talks in 33 cities over 11 days). He and Randy explore the philosophy behind The Closers series warning label ("not for beginners")—designed after shocked readers called saying they "shut their office door" b...

Guests: Wes Wyatt Host: Wes Wyatt Producer / Director / Co-Host: Wes Wyatt Episode Summary: Wes delivers a deeply personal solo Friday episode while Randy travels, doing "blocking and tackling" donuts-and-handshakes relationship-building. He shares the profound shift from a "have to" to a "get to" mindset—reflecting on his former commute to "the joint" (prison-like job feeling) versus his current freedom and autonomy in running his own business. Wes reveals a humorous 25th wedding anniversary h...

Guest: Nathan Libbey (See company links below) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Nathan shares Best Buy Metals' 25-year journey from a Cleveland, Tennessee storefront answering phones and loading forklifts to seven locations spanning Tennessee, Georgia, and the Carolinas, plus an 18-year national division shipping specialty products nationwide. He and Randy explore the philosophy behind running their own installation crews for 10 years before realizin...

Guests: Randy Chaffee and Wes Wyatt Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Randy and Wes deliver a solo episode exploring life lessons disguised as sock talk, airport strategies, and service industry philosophies after a guest cancellation. Randy shares his recent road warrior schedule, hitting Oklahoma City, Nashville, Columbus, Cincinnati, and Detroit, and reports strong industry optimism despite domestic and global challenges, as customers move forward w...

Guest: Shannon Large Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Shannon shares his journey from nursing school to door-to-door canvassing (not even knowing what a canvasser was when he was hired) to becoming the Midwest Regional Sales Manager for Cidan Machinery, covering Michigan, Indiana, Ohio, Kentucky, and western Tennessee. He and Randy explore the transition from B2C residential roofing sales to B2B machinery consulting, revealing the common thread—buildi...

Guest: Joe Ignace Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Joe shares his journey from door-to-door book sales in Tennessee (managing 43 reps who sold $1.4M in 11 weeks) to founding Velocity 360, a white-glove CRM solution specialized for the pole barns, sheds, post-frame construction, and metal building industries. He and Randy explore the "sales velocity formula"—leads × conversion rate × average sale price ÷ sales cycle length—revealing why sales is pure m...

Guest | Host: Randy Chaffee Guest | Producer / Director / Co-Host: Wes Wyatt Episode Summary: Randy reports live from Oklahoma City's NFBA (National Frame Builders Association) conference, sharing his road warrior routine—3:45 am wake-up calls, double alarms two minutes apart, and strategic planning that fills 80% of his calendar two weeks before any show. He and Wes explore the art and science of working trade shows versus just attending them, emphasizing "living in the industry" rather than "o...

Guest: Tony Rubleski Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Tony shares his 21-year journey teaching "Mind Capture"—the strategy of standing out in an era when nobody's paying attention —drawing on his telecom door-to-door sales and advertising background. He and Randy explore the shocking reality that humans now have an 8-second attention span (less than a goldfish's) due to TikTok, Reels, and social fragmentation, making the war for attention more critica...

Guests: Randy Chaffee and Wes Wyatt (Returning after medical crisis) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Wes shares his harrowing three-month medical journey that began on November 15th (Through January 14th - TWO Months) with a heart attack, followed by a second massive heart attack the day before Thanksgiving, stroke, full brain bleed, pneumonia, staph infection, and two weeks in a medically-induced coma on a ventilator. He and Randy discuss the phy...