Aug. 10, 2026
Alec Walker | 08102026
Guest: Alec Walker of Window Supply LLC.
Host: Randy Chaffee
Producer / Director / Co-Host: Wes Wyatt
📌 Episode Overview & Intro Chat
- Show Intro & Banter:
- Hosts Randy Chaffee and Wes Wyatt kick off the show with their usual lighthearted banter, poking fun at beard colors and past memories meeting up in New Greenland.
- Focusing Back on the Industry: Randy introduces the episode as a direct deep-dive into the building products and manufacturing industry, bringing on a long-time partner and client.
- Introducing Alec Walker:
- Alec Walker is the President of Window Supply, a premier window and door manufacturer/wholesaler based out of New Albany, Indiana (just across the river from Louisville, KY).
- Randy and Wes have represented and worked alongside Window Supply since the company’s inception.
🪟 The Window Supply Business Model: "It Could"
- Listening to the Customer & Reps:
- Window Supply built its business model by actively gathering feedback from sales reps and builder-customers to identify gaps left by traditional window suppliers.
- Rather than giving immediate "no's" to unique customer requests, Window Supply adopts a flexible, problem-solving mindset—evaluating custom requests to see if they can make it work ("It could").
- The Three Pillars (Price, Quality, Service):
- Industry Lead Times: Traditional window orders often take 4 to 8 weeks. Window Supply solves this by maintaining a massive inventory of core "big mover" stock items.
- 2-Day Shipping Goal: For standard stock orders, their target is to have products loaded on a truck heading to the customer within two business days of order placement.
- Delivered Pallet Pricing: Pricing is structured per pallet with delivered freight costs included (across their primary 12–15 state trading territory), giving builders and distributors upfront cost clarity.
📐 Core Product Lines & Offerings
- Stocked Inventory (Post-Frame & Shed Windows):
- Colors: White and Black vinyl frames.
- Styles: Horizontal sliders (3x2, 3x3, 4x3, 4x4) and single-hung vertical sliders (2x3, 3x3, 3x4, 3x5) with grid options.
- Transom Windows: Stocked in 72" x 24" and newly added 60" x 24" sizes (designed specifically to fit standard post-frame spacing to let in high natural light safely).
- Order Flexibility:
- Options range from single-pallet quick-ships to full, mixed truckload orders (white, black, grids, transoms combined) delivered in roughly 3 to 4 weeks.
- Expanding Line: Barndominiums & Walk Doors:
- Higher-End Residential Windows: To serve the booming "Barndominium" market, Window Supply offers double-hung and single-hung residential-grade vinyl windows with higher insulation ratings for living quarters.
- Walk Doors: Expanded into solid steel-frame walk doors (flush, half-lite, 9-lite in white/black) to provide builders with a single-source "one-stop-shop" for both window and door packages.
🤝 Customer-First Policy & Service Philosophy
- Customer-Centric Problem Solving:
- Alec and Randy emphasize that strict, rigid corporate policies often hurt customer relationships.
- When an issue occurs (shipping damage, job site changes), Window Supply's rule is to resolve the customer's problem first and worry about internal logistics or fault later.
- If a specific request isn't possible, they always provide alternative solutions ("I can't do X, but here is what I can do for you").
🎙️ Closing & Should-Ask Question (SAQ)
- The SAQ (Should-Ask Question):
- Question Alec wishes prospective clients would ask: "Why Window Supply? What is your core business model?"
- Alec's Answer: It gives the team a chance to highlight how they differentiate themselves—balancing aggressive pricing and high quality with industry-leading 2-day lead times and relentless customer support.
💡 Key Takeaway
"In the building industry, lead times and service make or break a job. Build your business by listening to your customers, keeping inventory ready to ship in days rather than weeks, and putting customer resolution ahead of rigid corporate policy."
Alec Walker:
https://www.linkedin.com/in/alec-m-walker/
Randy Chaffee:
https://www.linkedin.com/in/randychaffee/
https://www.facebook.com/therandychaffee
https://www.sourceonemarketingllc.com
Wes Wyatt: