Sept. 14, 2026
Missy Beyer | 09142026
Guest: Missy Beyer of Shield Wall Media
Host: Randy Chaffee
Producer / Director / Co-Host: Wes Wyatt
📌 Episode Overview & Intro Chat
- Show Intro & Book Excitement:
- Randy Chaffee and Wes Wyatt kick off the show holding up physical copies of Randy's newly released book (The Closers – Part 7), celebrating Wes's contribution as the author of the foreword.
- Randy and Wes welcome back Missy Beyer, Show Director for Shield Wall Media, as she prepares to oversee the upcoming Construction Roll Forming Show in Gatlinburg, Tennessee.
- Book Envy & Show Schedule:
- Missy jokingly complains from the green room couch about not having her copy of the book yet.
- Randy promises to hand-deliver signed copies at the show, while Missy reveals she already scheduled Randy for multiple book-signing slots (two on Wednesday and one on Thursday).
🐶 Max the Dog & The Children's Book Series
- Who is Max the Dog?
- The real-life Max is Publisher Gary Reichert's large, friendly Alaskan Malamute who frequents the office, while the costumed mascot acts like the "Pied Piper" for kids attending the shows.
- The Educational Mission:
- Written by Missy's daughter in collaboration with the in-house Shield Wall Media design team, the books are created to spark early interest in the skilled trades among the younger generation.
- Instead of cartoon magic, the stories realistically illustrate actual building methods (e.g., showing how metal roofs or buildings are framed and installed) so children can connect with what their parents and grandparents do for work.
- The Book Lineup:
- Max Builds a Metal Roof
- Max Builds a Post-Frame Building
- Max Builds a Barndominium (available at this show)
- Max Starts a Roll Forming Shop (announced as the next upcoming title)
🛠️ The Construction Roll Forming Show (Gatlinburg, TN)
- Dates, Venue & Logistics:
- When: Wednesday, September 16 & Thursday, September 17.
- Where: Gatlinburg Convention Center (Airport Road, downtown Gatlinburg, TN).
- Transportation & Safety Tips: The area is fully walkable, with local trolleys and shuttles running between nearby hotels, the convention center, and neighboring Pigeon Forge/Sevierville.
- Wildlife Advisory: Attendees are warned not to leave food or candy in parked vehicles, as local black bears are actively roaming and foraging ahead of winter hibernation.
- Who Should Attend?
- Geared toward business owners and decision-makers who "sign the front of the checks, not the back."
- Contractors, builders, and suppliers looking to explore the economics of establishing in-house roll-forming lines to fabricate panels and trims rather than purchasing from external vendors.
📅 Schedule & Key Highlights
- Wednesday, September 16:
- 8:00 AM – 10:30 AM: Morning educational seminars and continental breakfast. Topics include roll forming shop setup, equipment maintenance, quoting processes, and Randy Chaffee's seminar titled "It Could: Choosing Possibility Before Policy."
- 10:30 AM: Exhibit hall floor officially opens.
- 4:30 PM – 5:00 PM: Big Networking Banquet, located at the center of the exhibit hall floor, open to all registered attendees, exhibitors, spouses, and families.
- Thursday, September 17:
- 8:00 AM – 10:00 AM: Morning educational sessions.
- 10:00 AM – 3:00 PM: Exhibit floor open.
- 3:00 PM: Show concludes, leaving attendees time to enjoy the Great Smoky Mountains National Park, family attractions, or shopping.
- Upcoming Shield Wall Event:
- Missy previews the next event on their calendar: the Post-Frame Show coming to South Bend, Indiana, in June.
🤝 Networking Beyond the Booth: "Sales is Relationships"
- The Hidden Value of the Floor:
- Missy and Randy stress that while exhibit booths serve as the essential marketing hub, significant business happens away from the booth—during morning coffee, in the aisles, and over dinner at the banquet.
- Missy shares an example of an exhibitor who closed a massive deal simply by sitting down at the community buffet table and solving a problem for a fellow attendee during casual conversation.
- The Industry Ecosystem:
- Trade shows create compounding touchpoints. Brief interactions at the Roll Forming Show evolve into deeper relationships when seeing the same peers at subsequent events like Metalcon or the NFBA Conference.
- Success is measured not merely by scanned badges or distributed pens, but by the long-term relationships developed that lead to repeat business.
🎙️ The Roll Forming Expert Panel & Wrap-Up
- Submitting Panel Questions:
- Randy Chaffee returns as the moderator for the interactive Roll Forming Panel.
- Attendees and listeners can email their operational, technical, or business questions ahead of time to missy@shieldwallmedia.com or bring them up live during the open-floor discussion.
💡 Key Takeaway
"A great trade show is an ecosystem of relationships, not just a row of booths. Take advantage of the seminars, gather around the breakfast table, keep your mind open to possibilities, and engage with the community to build wins that extend far beyond the show floor."
Missy Beyer:
https://www.linkedin.com/in/missybeyer/
Shield Wall Media:
Randy Chaffee:
https://www.linkedin.com/in/randychaffee/
https://www.facebook.com/therandychaffee
Source One Marketing:
https://www.sourceonemarketingllc.com
Building Wins:
Wes Wyatt: