AC Smith

WHO’S ON WITH US TODAY?

Host: Randy Chaffee – “The Hybrid Road Warrior” and face of Building Wins "Live"

Producer/Director: Wes Wyatt

Guest: Adam Smith – Director of Sales at Metal Exteriors (Shiloh, OH) and U.S. military veteran

ABOUT OUR GUEST(S)

Adam grew up in central Ohio, served in the U.S. military, and worked in mortgages before finding his groove in construction. After nearly a decade in home-building sales management and another five years on the post-frame side, he joined Metal Exteriors in 2024 to lead national sales. Drawn by the company’s “do-the-right-thing” culture and relentless product innovation, Adam now helps drive growth for Metal Exteriors’ specialty metal panels—while still cheering loudly for the scarlet-and-gray.

MAIN POINTS

Metal Exteriors at a Glance: Founded in 2013 by Carl Yoder and his brother, manufactures roofing/siding panels and patents niche profiles like Elite Batten, Reveal Plank, and wood-grain prints.

Innovation Culture: Quarterly R&D goals; new profiles are sketched, prototyped, and launched fast—“mission #1” once green-lit.

Core Values: Inspiration, initiative, integrity—summed up as “always do the right thing.” No titles on the shop floor; leadership drives forklifts when needed.

Barndominium Boom: Post-frame homes with large shops are surging; Metal Exteriors tailors panels (including board-and-batten, standing seam, and wood-grain accents) for that market.

Social Visibility: Heavy use of LinkedIn, TikTok, Pinterest, etc., to show real builds and reinforce trust—an “always on” extension of face-to-face relationships.

Growth Vision: Expand from regional to genuine national supplier while keeping customer-first culture; focus on solving industry problems—not just adding volume.

Handling Problems: Company mantra—get ahead of issues, own mistakes, and fix them fast; tough days reveal true character.

The Question Adam Wishes People Asked: “What’s your overriding business principle?” (Answer: Do the right thing, every time.)

NOTABLE QUOTES

“We have no titles here—our GM spent six hours on a forklift yesterday.” — Adam Smith

“If it solves a problem and it’s the right thing to do, we won’t quit until it’s on the market.” — Adam Smith

“People buy from who they know, like, trust—and feel safe with. Social lets us prove that daily.” — Randy Chaffee

“Think about how many times people quit when the finish line was right around the corner.” — Adam Smith

“Not your father’s pole barn anymore—post frame can match any custom home look.” — Randy Chaffee