Case Kunick
Guest: Case Kunick (Cutting-Edge Case)
Host: Randy Chaffee
Producer / Director / Co-Host: Wes Wyatt
Episode Summary:
Case shares his unique journey from hauling milk cans in rural Pennsylvania to becoming a Cutco representative specializing in high-end business gifting. He and Randy explore how engraved, forever-warranty kitchen knives create lasting impressions that far outlast traditional appreciation gifts, such as wine baskets or cash bonuses. Case explains his strategic approach to corporate gifting—from taking care of employees first so they become brand ambassadors, to using quality products that generate 200-300 kitchen impressions per year. The conversation reveals how physical, personalized gifts create compound returns on investment through referrals, reviews, and long-term client relationships, all while fitting any budget from $50 to $ 500 or more.
Key Takeaways:
Forever gifts beat disposable ones: engraved Cutco knives last 30-40+ years with free lifetime sharpening and replacement, keeping your brand visible.
Take care of employees first: giving your team quality gifts turns them into authentic ambassadors who can share genuine testimonials with clients.
Strategic timing matters: surprise gifts on unexpected occasions (Mother's Day, company milestones, project completions) create bigger "wow" moments than predictable holiday gifts.
ROI through repetition: a kitchen knife gets used 200-300 times yearly, generating consistent brand impressions without ongoing ad spend.
Think beyond the expected: allocate marketing dollars to tangible, lasting items that generate referrals and reviews rather than consumable gifts that disappear.
Resources and Links:
cuttingedgecase@gmail.com
Phone: 814-439-0173
Facebook: https://www.facebook.com/cuttingedge.case/