June 2, 2025

Gary Reichert

Gary Reichert
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🎙️Episode Recap:

The show starts with a lighthearted exchange between Randy and Wes as they celebrate recording multiple episodes back-to-back, joking about how much better they look on audio versus video. They introduce guestGary Reichert, founder ofShield Wall Media, known for publishing numerous industry magazines and hosting successful trade events.

Gary announces an exciting new venture—achildren’s book seriescalledMax Builds. The series aims to introduce construction trade concepts to young kids in an emotionally engaging way. By starting early, Gary's dog Max will be the main character, inspiring future interest in the trades.

The conversation then details the upcomingPost Frame Builder ShowatSpooky Nook Sports Complex in Manheim, PA (June 25–26). Highlights include:

  • A significant attendance increase over last year
  • A strong focus on C-suite-level attendees and decision-makers
  • Targeted educational sessions, including aBarndominium Panel(hosted by Randy)
  • A unique venue with 16+ basketball courts transformed into a full show floor
  • A Pennsylvania Dutch-themed banquet (yes,shoofly pieincluded!)

Finally, Gary shares the rebranding ofGarage, Carport & Shed Builder MagazineintoPlain Builder, a publication tailored explicitly to the Plain (Amish/Mennonite) communities. He also hints at more inclusive and respectful changes for future trade shows to accommodate this growing demographic.