Jena Jackson

WHO’S ON WITH US TODAY?

Host: Randy Chaffee – "The Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guest: Jena Jackson, VP & Co-Owner, Indiana Metals (Bainbridge, IN)

ABOUT OUR GUEST(S)

Jena holds a communications degree from Purdue and spent years in corporate agriculture before teaming up with her husband, Jonathan, to launch Indiana Metals. What began as his idea to transition from installing standing-seam roofs into supplying them has grown into a fast-scaling roll-forming operation known for hands-on contractor training, tech-forward ordering tools, and a scroll-stopping TikTok presence. When she’s not running production or showing crews how metal can be “as easy as shingles,” Jena’s leaning into AI, robotics, and innovative social strategy to keep the company—and its customers—ahead of the curve.

MAIN POINTS

Origin Story: Sparked by a 2018 tour of a woman-run metal supply house in Montana, Indiana Metals went full-time in 2021.

Contractor-First Approach: Targets restoration and shingle roofers who are “metal-curious,” offering square-based ordering, Sherwin-Williams Roofing Passport + EagleView integration, and on-site roll-former rentals.

Dedicated Training Center: Four mock-roof stations host sales and install tracks, giving crews real-world reps before they reach a job site.

Tech & AI: Robotics on the shop floor, an in-house AI quoting tool in development, and daily ChatGPT use for copy and ideas.

Social Media Wins: Short-form video (especially TikTok) drives national visibility and leads, proving “visibility equals opportunity.”

What’s Next: Newly doubled production space, plans for a metro-Indy service hub, and continued automation to help employees do more with less.

NOTABLE QUOTES

“Sometimes you just gotta believe enough, know enough, and roll the old dice like a Yahtzee cup.” — Randy Chaffee

“We really try to make metal roofing as easy as shingles here.” — Jena Jackson

“If you’re not going to offer metal, someone else will.” — Jena Jackson

“Visibility equals opportunity, and it’s a real force multiplier.” — Randy Chaffee

“The 25-year-old today will be the buyer three years from now—I want them to know me when that time comes.” — Randy Chaffee

“Ask us how Indiana Metals can help your business; we’re here to show you.” — Jena Jackson