June 23, 2025

Paul and Emily Marshall

Paul and Emily Marshall

Building Wins Live with Mr. & Mrs. Post Frame 🏡🎙️

Guests: Paul & Emily Marshall (Mr. & Mrs. Post Frame)

Hosts: Randy Chaffee & Wes Wyatt

Key Highlights & Takeaways:

  • Paul and Emily Marshall, known as Mr. & Mrs. Post Frame, are major influencers in the post-frame and barndominium industry, recognized for their educational YouTube content and industry leadership.
  • Paul grew up on a farm in Illinois, played college basketball, and spent 15 years in law enforcement before transitioning to construction and content creation.
  • Emily is from Iowa and helped pivot their brand from home remodeling (Marshall Remodel) to specializing in post-frame and barndominium builds.
  • Their journey started with self-building a barndominium and documenting the process on YouTube, quickly gaining popularity and opening new opportunities.
  • They now focus on supporting DIYers and professionals through their content and social media platforms.
  • They co-own Backforty Buildings, an architectural firm specializing in barndominium plans, designing in 37 states last year.
  • Backforty Buildings creates construction-specific plans for post-frame, stick-frame, and steel-frame homes, catering to various rural and homestead lifestyles.
  • Barndominiums are more than structures—they're lifestyle choices that reflect values like rural living, agriculture, energy conservation, and family priorities.
  • The Marshalls emphasize that barndominiums can be built using different methods (post frame, stick frame, steel frame) and that the dream is about how people want to live, not just the building itself.
  • There is a growing trend of families building "compounds" with multiple homes on shared land, often to be closer to loved ones while maintaining privacy.
  • Factors driving this trend include rising land prices, the desire for rural living post-COVID, and the benefits of shared resources and support among family members.
  • The hosts highlighted and appreciated Paul’s law enforcement background, which led to a discussion about supporting first responders and military personnel.
  • The conversation also touched on how the barndominium movement represents a shift towards intentional, values-driven living and the importance of helping clients realize their unique dreams.

Notable Quotes:

"We define barn-dominium as a lifestyle... When somebody says, 'I want a barn-dominium,' they're really telling you what they want to do with their lives." 🌱🏠
"The whole idea behind what we do is to help people build their dream." ✨